← Services Paid media management

More conversions from the same ad budget

Hands-on management of Meta, TikTok and Google Ads with structured accounts, data-driven creative and end-to-end measurement. Our most recent engagement cut cost per install by over 90%.

Paid media management across Meta, TikTok and Google for teams that hold every dollar of spend accountable: structured accounts with a traceable naming taxonomy, creative built from performance data, and optimization against CPI, CPA and ROAS measured in consolidated attribution, not the platform's self-graded scorecard.

90% drop in cost per install in our most recent engagement
10x more installs from the same media budget
100% of campaigns with traceable naming and UTMs from day one

No black boxes

Every account we take over gets structured before it gets scaled: naming taxonomy, standardized UTMs and validated conversion events. It sounds like red tape. It's what separates an analyzable account from a pile of campaigns with random names.

Creative is treated as a media variable, not a one-off art piece. We run a matrix of themes and hooks, high-volume variations per format, and read performance by combination. When volume justifies it, our AI creative engine takes production from days to minutes.

Optimization follows the full funnel: CPI or CPA at the top, ROAS and retention at the bottom. And the readings come from consolidated attribution, because ad platforms have every incentive to over-credit themselves.

Chart showing cost per install dropping after the switch to AI-generated, data-driven creative and a restructured account
FESTAS cost per install before and after the data-driven creative operation: a drop of over 90% in consolidated app attribution (AppsFlyer).
Creative engine control board with themes, hooks and formats
Data-driven creative in practice: a matrix of themes and hooks with performance read per combination, feeding the next testing rounds.

The case behind the numbers

Would your account survive an audit?

Send us your context and we'll come back with an honest review: where the budget leaks and what we'd fix in the first 60 days.

Request an account review

Frequently asked questions

Who owns the ad accounts and the data? +

You do. Everything runs inside your Business Manager and your Google Ads accounts, with our team added as partner access. If we part ways, you keep the full history, pixels, audiences and learnings.

How do you handle timezones and communication? +

We work async-first: written weekly reports, a shared roadmap and documented decisions. We operate on GMT-3 with comfortable overlap with US and European business hours, and all communication can run in English.

How long until campaigns are live? +

Setup (audit, taxonomy, tracking validation) usually takes one to two weeks. First campaigns go live right after, and you should expect statistically useful readings within four to six weeks.

How do you charge? +

A flat monthly retainer scoped to the work, never a percentage of ad spend. That keeps our incentive on efficiency, not on growing your budget. Media spend is paid by you directly to the platforms.

Is there a minimum ad budget? +

No hard floor. What matters is enough conversion volume for the algorithms to learn and for creative tests to reach significance. We assess that in the initial audit and tell you honestly if paid media is not your best next move.