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FESTAS

AI creatives at scale

Manual creative production was capping FESTAS's paid media testing. An AI pipeline now turns the entire brand into 180+ ad variations per round and has cut cost per install by 90%.
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Result

90% lower cost per install

Cost per install down 90%, and 10x more installs for the same investment. Creative was the bottleneck in FESTAS's paid media: producing every ad by hand meant testing only a few variations per round. We flipped the switch with an AI pipeline that turns the entire brand into 180+ ad variations in minutes, on-brand from end to end.

90%lower cost per install
10xmore installs for the same investment
180+ad variations per round
<5 minto render

How it works

Starting from real product screens and the brand's visual direction, the AI spins out 30 message variations across 3 formats (feed, stories and link ads), in both static and video, always featuring the real product and never looking AI-generated. Every ad is named automatically and pushed straight to the ad account, ready to rotate in. FESTAS spans 27 states and 100+ cities with a catalog of 5,000+ events: exactly the kind of brand no manual design workflow could ever cover in full.

Contact sheet with a full round of FESTAS creatives generated by the AI pipeline
Nine of the 180+ named, upload-ready ad variations from a single round, rendered in under 5 minutes.

Video version, 15 seconds, generated by the same pipeline

The result

For the same investment, the account delivered 10x more installs. What changed was the creative and the volume of testing: with hundreds of combinations live, the algorithm finds winners much faster and cost per install collapses.

Chart comparing cost per install before and after the AI creative pipeline
Cost per install before and after the pipeline: a 90% drop.

Percentages based on consolidated app attribution (AppsFlyer); absolute figures under NDA.

Who it's for

Retail, e-commerce, apps and agencies that need creative volume without losing brand consistency. If your account only tests a handful of creatives a month because design can't keep up, that's the exact bottleneck we remove. Available as a managed service and built to run async: you approve the visual direction, we deliver named, test-ready rounds straight into your ad account.

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