FESTAS is an event discovery platform built to answer one simple question: what to do tonight, in your city, your way. It is Max M's own product, built end to end in-house: product, brand, media, and data under one roof.
Discovery that starts with taste
Instead of an endless feed, the app organizes the catalog by music genre, city, and date. Funk fans see funk; someone hunting a Saturday rock show gets there in a few taps. Every event has a full page with the lineup, the venue, and a direct path to tickets on the organizer's channel.
Built to bring people back, not just get downloads
Push reminders fire when an artist someone follows announces a date in their city. A lock screen widget surfaces upcoming events without opening the app. And social lists turn picking the next night out into a group decision: everyone saves, shares, and confirms who's in, and the plan settles itself inside the list.
Special sections for big moments
When one topic takes over the city, FESTAS ships a dedicated section: Carnival, São João, New Year's Eve. For the 2026 World Cup, the app covers all 104 matches and gathers the parties and watch-along screenings happening around each one.
A home on the web, with its own newsroom
FESTAS also lives in the browser: the entire catalog is open and indexable at festas.me, and 245 editorial articles cover local scenes, artists, and city guides. That turns Google searches into a front door for the platform.
Data from day zero
FESTAS was born measuring. Every tap becomes a lesson: which genres pull the most interest, which cities need a deeper catalog, where the funnel leaks. Product, brand, and media decisions come out of that loop, not out of guesswork.
FESTAS does not organize events or sell tickets: it is a discovery platform that points audiences to organizers and the main ticketing outlets.